QA - The impact of audio: Amplify your brand’s reach and engagement

How audio drives the performance of media strategies 

More than 2 hours and 30 minutes per day. That’s the average amount of time Canadians spend listening to audio.

At home, at work, on the go or in the car, audio accompanies Canadians throughout the day, giving brands a consistent audience presence. This makes audio a powerful medium for increasing awareness, strengthening brand recall and building lasting relationships with consumers. Through its audio ecosystem, Bell Media reaches 1 in 3 Canadians every week.

The strength of radio

Linear radio remains an essential medium for reaching a large audience quickly. It represents 69% of ad-supported listening time in Quebec and 60% in Canada, while reaching 81% of adults each week. 

Combined with Bell Media’s digital platforms, it allows advertisers to:

• Reach more than 11 million Canadians  
• Increase campaign reach by 10% to 15%  
• Reach new audiences thanks to a low duplication rate of 9%  
• Generate more than 1.8 billion digital audio impressions each year through iHeartRadio

Ready to amplify your campaigns? Contact our team of experts to build a customized audio strategy. 

Sources: Vividata, eMarketer, Numeris, Radio Connects/Angus Reid, Radiocentre, Westwood One/Cumulus