QA - Reach More Canadians with Connected TV Live

Bell Media is expanding its Connected TV Live footprint, giving advertisers even more ways to reach Canadians in premium live TV environments.

More Reach. Same Buy. 

This expansion adds new TELUS TV+ set-top box inventory into Bell Media’s existing Connected TV live offering, strengthening campaign delivery across Western Canada and helping advertisers unlock incremental national reach. By the end of 2026, this represents a projected 1M+ additional Connected TV-enabled households. 

For advertisers, the value is simple: more reach, fewer gaps and the same seamless buying experience.

Built Into What You're Already Buying

The new inventory is fully integrated into Bell Media’s existing packages, including RON, CTV ROS, TSN ROS and custom buys. That means there are no new products to learn, no separate buying process and no added complexity. 

You can continue to access Connected TV Live through Direct, Programmatic Guaranteed and Private Marketplace deals, using the same pricing structure and trusted Bell Media environments. 

Live. Brand-Safe. National. 

This added scale is especially valuable for campaigns looking to build stronger national coverage, with increased reach and consistency across key Western Canadian markets. 

And because Connected TV Live brings together the power of live television with the precision of digital, advertisers can reach audiences across premium sports, entertainment and news programming, while tapping into Bell First Party Data to make every impression work harder. 

More Scale. Smarter Targeting. Premium Live Content.