TORONTO (April 7, 2015) – The 2015 NCAA® MARCH MADNESS® on TSN was a slam dunk, netting record audiences for the network, with last night’s Final and Saturday’s Final Four ranking as the two most-watched NCAA® basketball games on record. Overall, audiences were up 24% compared to last year’s NCAA® MARCH MADNESS®.
In total, 6.9 million unique Canadian viewers watched some part of the tournament on TSN
The 2015 NCAA® MARCH MADNESS® marked the first time TSN leveraged its multiple national feeds to showcase even more of the tournament, delivering a record amount of live coverage – tripling the live coverage it delivered last year – that included every game in its entirety across TSN and TSN GO.
“We brought Canadians more NCAA® MARCH MADNESS® than ever before and we’re thrilled with the response,” said Shawn Redmond, Vice-President of Programming and Marketing, TSN. “It’s clear there is a growing appetite for this tournament and we look forward to continuing to elevate its popularity in Canada.”
Audience Highlights
Basketball on TSN
TSN’s basketball coverage continues with NBA ON TSN and the first-ever BIOSTEEL ALL-CANADIAN BASKETBALL GAME on Tuesday, April 14 at 10 p.m. ET on TSN.
TSN’s live coverage of the NBA PLAYOFFS begins Saturday, April 18 (visit TSN.ca for a confirmed broadcast schedule)
*For electronic measurement data that dates back to 1994. Audiences prior to August 31, 2009 are based on BBM Nielsen Media Research Mark II meters.
Subscribe to our media lists to receive official press releases and alerts from Bell Media PR.