TORONTO (June 29, 2015) – Once again, a record number of Canadians tuned into watch the Canadian women’s national team in the FIFA WOMEN’S WORLD CUP CANADA 2015™ on Saturday, June 27. Preliminary overnight data from Numeris confirms that 3.2 million viewers watched Canada’s heartbreaking 2-1 loss to England on CTV and RDS, breaking the record for most-watched FIFA Women’s World Cup™ match ever. The game was also the most-watched program on Canadian television this weekend.

Overall, 7.5 million unique Canadian viewers tuned in to watch some or all of the game. Average audience numbers peaked at 4.3 million viewers in the second half as Canada made a final push in an attempt to find an equalizer.

Canadian consumption of the FIFA WOMEN’S WORLD CUP CANADA 2015™ remains at an all-time high through the quarter-final:

Canada Audience Stats

• The Canada-England quarter-final match ranks as the second-highest audience ever recorded for a women’s soccer game – just behind the 2012 London Olympic Games semifinal (3.7 million)

• The Canadian national women’s team’s five matches have averaged 4 million viewers:
  • Canada-England (Quarter-Final) – 3.2 million
  • Canada-Switzerland (Round of 16) – 2.8 million
  • Canada-New Zealand (Group Stage) – 2.3 million
  • Canada-China (Group Stage) – 1.8 million
  • Canada-Netherlands (Group Stage) – 1.8 million

• Overall, 15 million unique Canadian viewers have tuned in to Canada’s five games

FIFA WOMEN’S WORLD CUP CANADA 2015™ Audience Stats

• 8 million unique Canadian viewers – or more than half of the country’s population – have watched the FIFA WOMEN’S WORLD CUP CANADA 2015™ through to the quarter-finals

• The USA vs. China quarter-final game became the most-watched non-Canadian game ever with an average audience of 859,000 viewers on CTV, TSN, and RDS, breaking the record set by the USA’s Round of 16 win over Colombia

• Collectively, Canadians have consumed 63.7 million hours of FIFA WOMEN’S WORLD CUP CANADA 2015™ coverage on CTV, TSN, and RDS

• Total viewing through the quarter-finals of the FIFA WOMEN’S WORLD CUP CANADA 2015™ is more than four times that of the 2011 tournament

• 2 million unique Canadian female viewers have tuned in to CTV, TSN, and RDS to watch live action from the tournament

• Nearly half of all Canadian girls aged 2-17 have watched the FIFA WOMEN’S WORLD CUP CANADA 2015™

Digital Stats

• The FIFA WOMEN’S WORLD CUP CANADA 2015™ has accounted for 6 million total page views on ca in the month of June
• 620,000 video streams of live tournament action, Must See moments, and match highlights have been recorded through TSN.ca and TSN GO

Action from the FIFA WOMEN’S WORLD CUP CANADA 2015™ continues with the semifinals tomorrow (Tuesday, June 30) featuring USA vs. Germany at 7 p.m. ET on CTV, TSN, and RDS and on Wednesday, July 1 with Japan vs. England at 7 p.m. ET on CTV, TSN, and RDS.

Additional information on CTV/TSN’s coverage of the FIFA WOMEN’S WORLD CUP CANADA 2015™ is available at TSN.ca/FIFA.

Source: Numeris (BBM Canada)