TORONTO (June 8, 2023) – Crave announced today that it is expanding its direct-to-consumer subscription offering with ad-supported tiers. Launching this summer, the new plans will give customers a range of options to access Crave’s ever-growing lineup of award-winning premium content. Full plan details, including price points, to be announced at launch.

“In a crowded streaming landscape, Crave stands out from global players with an unbeatable content offering,” said Karine Moses, Senior Vice President Content and News, Bell Media and Vice-Chair Quebec, Bell. “We are thrilled to be offering the flexibility and expanded choice of ad-supported tiers to our subscribers, while aligning Crave with current industry standards.”

“Today’s announcement fulfills the growing demand from advertisers to leverage the power of Crave,” said Stewart Johnston, SVP, Bell Media Sales and Sports at Bell Media. “We are excited to open the door to Crave’s sought-after inventory for clients, to showcase their brands in a premium environment.”

At launch, with any plan chosen, subscribers have access to a premium content offering in both English and French including hit series FRIENDS, THE BIG BANG THEORY, and THE OFFICE; new, current, and library HBO and Max Original programming; blockbuster movies; a growing collection of kids programming; and award-winning, critically-acclaimed Crave Originals including LETTERKENNY, SHORESY, WE’RE ALL GOING TO DIE (EVEN JAY BARUCHEL), LITTLE BIRD, and Canada’s Drag Race. Crave is also the exclusive Canadian streaming home of all new Sony Pictures Entertainment feature films, after their theatrical and home entertainment window.