TORONTO (November 28, 2025) – CTV News’ annual TOY MOUNTAIN campaign is happening now in partnership with The Salvation Army and local charity partners, bringing holiday cheer to those in need in communities across Canada.  

The annual TOY MOUNTAIN campaign is built on the generosity of viewers and listeners, aiming to make the season brighter for thousands of children. TOY MOUNTAIN encourages residents, businesses, schools, organizations, community groups, and more to collect and donate new, unwrapped toys for all age groups, with a special emphasis on gifts for infants and toddlers (0-35 months) and pre-teens (9-13 years). 

TOY MOUNTAIN campaigns are taking place at CTV News and iHeartRadio Canada stations in communities across Canada, with on-air personalities from each station sharing daily progress updates on donations. TOY MOUNTAIN campaigns benefitting The Salvation Army are happening at the following stations:

• CTV News Toronto delivers the 30th anniversary of TOY MOUNTAIN until Dec. 19, led by Andria Case and Lyndsay Morrison. Full details on the campaign are available here. 
• CTV News Ottawa and MOVE 100 team up for the TOY MOUNTAIN campaign until Dec. 19, led by Jackie Perez, Sophie Moroz, and Jeff Hopper, with more information available here.
• CTV News London, 97.5 Virgin Radio, and PURE COUNTRY 93 unite for TOY MOUNTAIN until Dec. 18, led by Reta Ismail, with more information available here. 
• CTV News Kitchener, 105.3 Virgin Radio, and BOUNCE 99.5 deliver TOY MOUNTAIN until Dec. 17, led by Leighanne Evans, with more information available here.
• CTV News Barrie, PURE COUNTRY 106, and BOUNCE 104.1’s TOY MOUNTAIN campaign runs until Dec. 19, led by Luke Simard, with more information available here.
• CTV News Winnipeg, 103.1 Virgin Radio, and BOUNCE 99.9’s TOY MOUNTAIN runs until Dec. 6, with live broadcasts from Access Storage and CF Polo Park. Complete details, as well as a list of drop-off locations, are available here. 

Additionally, CTV News and iHeartRadio Canada stations are delivering TOY MOUNTAIN campaigns in the following markets, benefitting local organizations: 

• CTV News Calgary, CJAY 92, and 98.5 Virgin Radio’s TOY MOUNTAIN campaign runs until Dec. 19, in support of FearIsNotLove 
• CTV News Edmonton, 100.3 The Bear, and 104.9 Virgin Radio’s TOY MOUNTAIN runs until Dec. 19, in support of BGC Big Brothers Big Sisters of Edmonton and Area
• CTV News Vancouver, MOVE 103.5, and 94.5 Virgin Radio’s TOY MOUNTAIN campaign returns Dec. 4 and 5, with live, on-location broadcasts at Guildford Town Centre, in support of the Lower Mainland Christmas Bureau
• CTV News Vancouver Island and 107.3 Virgin Radio Victoria’s TOY MOUNTAIN campaign runs from Dec. 4 – 11, with live broadcasts from 6 a.m. to 6 p.m. PT at Uptown Shopping Centre, in support of CFAX Santa’s Anonymous 

30th Anniversary of CTV News Toronto’s TOY MOUNTAIN 

CTV News Toronto’s TOY MOUNTAIN celebrates its 30th anniversary this year, with live, on-location segments in CTV NEWS AT SIX, Toronto’s most-watched evening newscast, airing at 6 p.m. ET on CTV, Crave, CTVNewsToronto.ca, and the CTV News app. 

A major sponsor of the Toronto TOY MOUNTAIN campaign, the Toronto Area Ford Dealers Association first joined the campaign effort in 2010. Over the last 15 years, they have collected more than 147,000 toys for children in need, donated 12 vehicles for contest giveaways, supported The Salvation Army with vehicle donations, and made cash donations totalling more than $1 million. This year, they are giving away a 2025 Ford Bronco Big Bend to a TOY MOUNTAIN donor. 

Canadians can continue to connect with CTV News to access all the comprehensive news they need by visiting CTVNews.ca, subscribing to a variety of CTV News daily newsletters, and by downloading the official CTV News app.