VANCOUVER (December 4, 2018) – CTV Vancouver, TSN 1040, 94.5 Virgin Radio, 103.5 QMFM, and BNN Bloomberg Radio 1410 team up to deliver holiday cheer to families across Greater Vancouver through the annual TOY MOUNTAIN campaign in support of The Salvation Army. Beginning Thursday, Dec. 6 at 5:30 a.m. PT through Friday, Dec. 7 at 7 p.m. PT, community members are invited to drop off new, unwrapped toys at the TOY MOUNTAIN activation located at Surrey’s Guildford Town Centre.
Throughout the two-day TOY MOUNTAIN campaign, CTV Vancouver personalities including weather specialist Marke Driesschen and community host Krissy Vann deliver live-on-location updates on CTV MORNING LIVE, CTV NEWS AT NOON, CTV NEWS AT FIVE, and CTV NEWS AT SIX. Live radio broadcasts will be delivered from Guildford Town Centre, featuring Vancouver’s favourite on-air hosts including 103.5 QMFM’s The Nat and Drew Show, 94.5 Virgin Radio’s Jonny, Holly, and Nira, TSN 1040’s Sekeres & Price, and many more.
"We are very thankful for the generous community that unites year after year to support the two-day TOY MOUNTAIN blitz," said James Stuart Hewson, Regional Vice-President, Western Canada, Radio and Local TV, Bell Media. "We’re proud to uphold this tradition with The Salvation Army to bring joy to children and families across the city this holiday season."
"We are so pleased to partner with Bell Media for this wonderful event," said Mike Leland, Divisional Secretary Public Relations and Development, The Salvation Army. "Sadly, the cost of living today in B.C. means many parents are forced to choose between paying bills or giving their children presents. Thanks to TOY MOUNTAIN, parents don't have to make that difficult choice, and thousands of children get to have their magical moment during the holiday season."
TOY MOUNTAIN sponsor Triple O’s will be on-site to serve breakfast to supporters who drop off a donation between 5:30 – 10 a.m. PT.
The annual TOY MOUNTAIN campaign is upheld by the strong and longstanding partnership between CTV Vancouver, TSN 1040, 94.5 Virgin Radio, 103.5 QMFM, and BNN Bloomberg Radio 1410 and The Salvation Army providing collection and distribution logistics for the thousands of toys collected. TOY MOUNTAIN is sponsored by Alpine Credits and Surrey Honda.
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