TORONTO (February 10, 2020) – Exploring the journey from the spotlight to the boardroom, BNN Bloomberg’s in-depth celebrity business series SIDELINES returns for Season 3 on Tuesday, Feb. 11 at 7 p.m. ET. Hosted by BNN Bloomberg anchor Jon Erlichman, the 10-episode, half-hour series breaks down the entrepreneurial success of celebrities who are deeply passionate about business. Famous personalities share their incredible stories on the drive to succeed in both their careers and through their business ventures. SIDELINES also airs Saturdays at 1 p.m. ET on CTV2, beginning Feb. 29.

In the Season 3 premiere of SIDELINES, Erlichman speaks to basketball legend Clyde Drexler, who explains how his entrepreneurial spirit helps him in business and as commissioner of the 3-on-3 basketball league, BIG3. Additionally, hockey star Luc Robitaille discusses how he has continued his professional momentum off the ice after his retirement. Finally, SIDELINES looks back at the success of the late Kobe Bryant in both basketball and business, including a candid interview with Bryant about his business ventures and the steps he took to achieve his goals.

“Celebrities are constantly pursuing new ventures in a very wide range of industries, and it’s fascinating to share the stories behind their businesses,” said Erlichman. “That entrepreneurial passion really shines through in these conversations. These are highly motivated and creative people. It’s no surprise they are equally passionate about succeeding in business.”

“We’re excited to share an incredible lineup of interviews from leading figures in the worlds of sports, music, and entertainment on this new season of SIDELINES,” said Grant Ellis, General Manager, BNN Bloomberg. “Through Jon’s skill for compelling interviews and unique storytelling, the show explores the drive of these stars to achieve a new set of personal goals.”

Celebrities featured on SIDELINES this season include:

• Comedy legend John Cleese shares details about his success making training videos for other businesses
• Award-winning music producer David Foster looks back on his encounter with billionaire investor Warren Buffett
• Actor Joseph Gordon-Levitt talks about his experience in creating the media platform HitRecord
• Joshua Jackson (THE AFFAIR) dives into his role as chairman of Liquid Media Group

For more details about Season 3 of SIDELINES, click here.