MONTRÉAL (August 29, 2018) – Bell Media announced today details of an innovative new campaign that began this week for the Brunet brand with VÉRONIQUE ET LES FANTASTIQUES, Rouge FM’s drive-home show broadcast across the Québec network. As a major partner, Brunet will enjoy innovative and varied participation in the show’s content and on other Bell Media platforms to promote the campaign.

“We are proud to produce a large-scale, multi-platform project fully customized to the client,” said Anouk Bourassa, Senior Director, Media Creativity, Bell Media. “Based on an idea that started with the arrival of the VÉRONIQUE ET LES FANTASTIQUES on Rouge FM, this content integration reflects the trust and teamwork that Bell Media and Brunet have attained over the last few months.”

Bell Media’s Brand Partnerships and Media Creativity teams have delivered a custom advertising solution that includes branded content and in-show integrations to tell the Brunet story. To give listeners a chance to fully appreciate the new VÉRONIQUE ET LES FANTASTIQUES, the sponsorship provides listeners with 10 additional minutes of uninterrupted content for the first hour on Rouge FM’s drive-home show.

The Brunet partnership also features a branded weekly segment during the drive-home show every Wednesday at 5:15 p.m. A pharmacist — dubbed the Fantastique pharmacienne — joins the Fantastiques team for a live discussion on a variety of health issues. From lice and the flu vaccine to food allergies, this entertaining and informative segment will address health issues that are treatable at the pharmacy and will give listeners information about the many services a pharmacist can provide.

As a Fantastiques team member, the Fantastique pharmacienne plays a key role in the drive-home show’s promotional campaign broadcast throughout Québec. She is also featured in the out-of-home campaign and in TV and radio commercials promoting the weekly Brunet segment.

The campaign also includes five 10-second customizable commercials, in which Brunet publicizes the new responsibilities of pharmacists and the services they are able to provide following the provincial legislative changes made in the last few years.

The sponsorship’s web component includes live integration on the VÉRONIQUE ET LES FANTASTIQUES Facebook page, full display on the Rouge FM drive-home show’s web page, and shareable content capsules.

Brunet’s multi-platform campaign with Véronique et les Fantastiques kicked off on August 27.

Credits:

Media agency: PHD Montréal

Creative agency: Publicis Montréal

Advertiser: Brunet

Fantastique pharmacienne: Catherine Plamondon, Brunet pharmacist-affiliated owner

Media partner: Bell Media