TORONTO (August 9, 2023) – Having just been highlighted in Variety’s Power of Young Hollywood Impact Report, Toronto-based content creator Boman Martinez-Reid is set to star in the newly ordered Crave Original comedy series, MADE FOR TV WITH BOMAN MARTINEZ-REID. The six-episode, 30-minute comedy series is produced by Alibi Entertainment.
Fusing elements of sitcoms, mockumentaries, and reality shows, each episode follows Martinez-Reid as he tackles a new genre of television with the help of celebrity advisors and “real” people. From reality star to news reporter, his journey to find his “genre” becomes both professional and personal, as he turns his failures to successes, and finds friendships in the strangest of places.
“I am thrilled to collaborate with the incredibly creative teams at Alibi Entertainment and Bell Media in bringing MADE FOR TV to the television audience,” said Martinez-Reid. “Throughout my journey, I have really enjoyed producing short-form content and now, I am eager to delve into the realm of long-form storytelling and producing for television as it has always been a dream of mine! Given my admiration as a fellow Crave consumer, I believe that Crave provides the perfect platform for my audience to enjoy and access the show.”
Martinez-Reid is a Canadian comedy sensation, actor, and producer whose TikTok persona and parodies of reality TV and other dramatizations, have catapulted him to fame. From walking red carpets with some of Hollywood’s hottest celebrities, to being a judge on the Crave original series, CANADA’S DRAG RACE, he has become a household name with individuals under the age of 30. With more than 2 million followers on his TikTok account “Bomanizer,” he’s ready to bring his funny, charming, and witty personality to the world of television in MADE FOR TV WITH BOMAN MARTINEZ-REID.
MADE FOR TV WITH BOMAN MARTINEZ-REID is set to shoot on location in Toronto, with additional casting details to be announced soon.
MADE FOR TV WITH BOMAN MARTINEZ-REID is produced by Alibi Entertainment, in association with Bell Media’s Crave. Bell Media Distribution is the international rights holder for MADE FOR TV WITH BOMAN MARTINEZ-REID. For Alibi Entertainment, James Hyslop is President and Executive Producer, Natalie Metcalfe is Creator, Executive Producer and Showrunner, and Boman Martinez-Reid is Executive Producer. For Bell Media, Heather Williamson is Senior Development Executive; Rachel Goldstein-Couto is Head of Development; Alyssa Petru is Manager, Digital Development, Original Programming; Mike McShane is Director, Digital Development, Original Programing; Chris Kelley is Production Executive, Original Programming; Sarah Fowlie is Head of Production, Original Programming; Carlyn Klebuc is General Manager, Original Programming; Justin Stockman is Vice-President, Content Development & Programming, Bell Media. Karine Moses is Senior Vice-President, Content Development & News, Bell Media and Vice Chair, Québec, Bell.
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