TORONTO (October 17, 2017) – CTV’s YOUR MORNING and Sunwing have announced their third partnership, designed to showcase Aruba through a series of live and taped segments, highlighting Aruba’s beautiful beaches, culture, nature, and history. In addition, YOUR MORNING viewers have the chance to win an all-inclusive vacation for two at Riu Palace Aruba, along with the opportunity to visit some of the world’s best beaches, historic shipwrecks, and more. The contest began Oct. 16 and runs until Oct. 29.

Contributing Host, Melissa Grelo, will also be participating in a number of Sunwing Experiences that will let her explore the island to the full, beginning with Arikok National Park, home to the Aruban wildlife such as the whiptail lizard, rattle snake, and burrowing owl. She will also give viewers a closer look at numerous beaches, including Eagle Beach, the widest beach in Aruba. Melissa will delve into the island’s culture and cuisine, tasting many different dishes for Aruba’s Eat Local month. Finally, on the Aqua Safari Tour, YOUR MORNING viewers will get a closer look at historical shipwrecks; including the mysterious German freighter, Antilla, and a variety of sea creatures that inhabit the breathtaking reef.

“Providing our customers with an opportunity to experience our vacation destinations from the comfort of their home while viewing their favourite morning show has proved to be an effective marketing vehicle for us, and we knew that the happy island of Aruba was the perfect destination to showcase as part of this integration,” commented Jacqueline Grossman, Senior Marketing Director for Sunwing. “The integration across on line platforms and social channels has also proved to be a valuable extension of the broadcast elements of the campaign.”

“Building on the success of our previous partnerships with Sunwing, we are giving viewers an intimate look at this unique island and its culture and wildlife,” said Laird White, Director, Brand Partnerships, Bell Media. “With daily updates from Melissa on YOUR MORNING, and intimate coverage on social media, viewers will learn plenty about their next possible vacation spot.”

The contest winner will enjoy a seven-night all-inclusive vacation for two at Riu Palace Aruba which offers two outdoor pools, a children’s pool, Renova Spa, expansive beach, along varied complimentary land and water sports including  volleyball, paddle boarding, surfing, kayaking and more. The campaign integration was negotiated by VMC Media.

YOUR MORNING airs weekday mornings from 6-9 a.m. ET on CTV (Ontario, Québec, and Eastern Canada) and CTV GO as part of CTV’s leading original daytime lineup, and nationally on CTV News Channel.