TORONTO (February 2, 2015) – Television’s biggest event kicks off on CTV this Sunday, Feb. 7, as the network delivers exclusive Canadian coverage of SUPER BOWL 50, featuring Cam Newton and the NFC Champion Carolina Panthers taking on Peyton Manning and the AFC champion Denver Broncos. Coldplay rocks the SUPER BOWL 50 festivities during the Pepsi Super Bowl 50 Halftime Show, joined onstage by global superstar Beyoncé. The network also confirmed sponsors and brands for the biggest advertising opportunity on Canadian television, led by Labatt Breweries as presenting sponsor.
CTV’s extensive live coverage of SUPER BOWL 50 from Levi’s Stadium in Santa Clara, Cali. includes more than seven consecutive hours of pre-game programming with coverage beginning at 11 a.m. ET (see below for details; visit CTV.ca to confirm local broadcast times).
The live production of SUPER BOWL 50 features a variety of never-before-seen technological advances. Highlights include:
Immediately following the conclusion of CTV’s SUPER BOWL coverage, a new episode of the network’s hit series DC’s LEGENDS OF TOMORROW airs in the most coveted timeslot in primetime television, before returning to its regular timeslot of Thursdays at 8:30 p.m. ET/PT on CTV and CTV GO, immediately following THE BIG BANG THEORY. Viewers can also watch a special post-SUPER BOWL broadcast of THE LATE LATE SHOW with JAMES CORDEN featuring guests Zac Efron, Anna Kendrick, Adam DeVine, as well as legendary musician Elton John joining Corden for an installment of his signature Carpool Karaoke series, at 11:35 p.m. ET on CTV Two.
“The SUPER BOWL is an event like no other, blending pro sports and pop culture into the biggest broadcast on Canadian television,” said Mike Cosentino, Senior Vice-President, Programming, CTV Networks and CraveTV. “We’re thrilled to deliver a full weekend of programming to surround this annual ratings juggernaut. We’re also excited to continue leveraging the SUPER BOWL audience as an opportunity to promote brand new series, with DC’s LEGENDS OF TOMORROW scoring TV’s most coveted timeslot.”
In addition to SUPER BOWL 50 being televised nationally on CTV:
Bell Media’s CTV, TSN, and RDS are the official broadcasters of the NFL in Canada.
Sponsors
Labatt Breweries of Canada returns as Presenting Sponsor for SUPER BOWL 50. Nissan Canada Inc. and Toyota Canada Inc. are returning this year as Quarter Sponsors. Key advertisers launching new creative during this year’s SUPER BOWL broadcast include Doritos Canada, announcing the 10th winner of the Crash The Super Bowl Contest; Hyundai Canada, launching the All-New Elantra; and KitKat, launching a new bigger KitKat that is perfect for sharing. Other returning partners include Burger King; Mazda Canada; President’s Choice; President’s Choice Financial; Scotiabank; Sun Life Financial; and Volkswagen Canada. New SUPER BOWL advertisers include BMO, Chartered Professional Accountants, GlaxoSmithKline, Mackenzie Investments, and Wealthsimple, featuring new creative for their “Take Care of Yourself” campaign.
“The SUPER BOWL provides an excellent and unique opportunity for our partners to harness the largest possible audience for their brands,” said Perry MacDonald, Senior Vice-President, English Television and Local Sales. “We’d like to thank the many returning partners including Presenting Sponsor Labatt Breweries, and several others choosing this platform to launch new creative. We’re also thrilled to welcome new partners and homegrown brands including BMO and Weatlhsimple to the broadcast this year.”
TSN at SUPER BOWL 50
SPORTSCENTRE, Canada’s #1 sports news and information show, delivers daily reports this week all the way to SUPER BOWL Sunday from the on-site panel of host James Duthie alongside the network’s football analysts Chris Schultz, Jesse Palmer, and Israel Idonije, as well as reporter Farhan Lalji.
SPORTSCENTRE also delivers a series of essays from the Toronto Star’s Bruce Arthur, plus a slate of features in the days leading up to SUPER BOWL 50, focusing on:
Immediately following SUPER BOWL 50, the SPORTSCENTRE panel of Duthie, Schultz, Palmer, Idonije, and Lalji report live from field level to deliver post-game analysis and reaction.
SUPER BOWL Programming on CTV and TSN
Saturday, Feb. 6
12 noon ET – FOUR FALLS OF BUFFALO (CTV)
CTV delivers a full slate of programming throughout the weekend leading up to the big game, beginning with a recent instalment of ESPN Films’ award-winning 30 for 30 documentary series, FOUR FALLS OF BUFFALO. This two-hour documentary looks at the Buffalo Bills of the early ‘90s that appeared in four straight SUPER BOWL games, yet never brought home the coveted Vince Lombardi Trophy. FOUR FALLS OF BUFFALO is directed by Ken Rodgers and produced by NFL Films.
9 p.m. ET – THE 5TH ANNUAL NFL HONORS (CTV)
This two-hour prime-time awards special recognizing the NFL’s best players, performances and plays from the 2015 season is hosted by Emmy Award-winning comedian and late-night talk show host Conan O’Brien, live from the Bill Graham Civic Auditorium in San Francisco.
12 midnight ET / 9 p.m. PT – ANY GIVEN SUNDAY (CTV)
Al Pacino stars as grizzled football coach Tony D’Amato in this classic 1999 sports drama, following the fictional Miami Sharks as they battle their way towards the playoffs.
Sunday, Feb. 7
10 a.m. ET – SUPER BOWL SUNDAY NFL INSIDERS (TSN)
Suzy Kolber and NFL analysts Trent Dilfer, Ray Lewis, and Steve Young contribute analysis from Levi’s Stadium.
11 a.m. ET – NFL FILMS: SUPER BOWL 50: BEFORE THEY WERE PROS (CTV)
Through the lens of SUPER BOWL 50 and the Super Bowl High School Honor Roll, SUPER BOWL 50: BEFORE THEY WERE PROS showcases the impact of high school football across America, following NFL players and legends who made it to the pinnacle of their sport as they go back to the communities that helped shape them into men of high character. NFL Films follows these players, capturing the lessons that the game of football has taught them by highlighting stories of family, resiliency, teamwork, and mentorship.
11 a.m. ET – SUPER BOWL SUNDAY NFL COUNTDOWN (TSN)
Chris Berman hosts a special three-hour edition of ESPN’s popular pre-game show with NFL analysts Cris Carter, Mike Ditka, Tom Jackson, and Keyshawn Johnson and NFL Insider Adam Schefter.
12 noon ET – ROAD TO THE SUPER BOWL (CTV)
This one-hour special is NFL Films’ annual look back at the greatest sights and sounds of the 2015 NFL season. Culled by NFL Films producers, it features the best of nearly 100 players and coaches wired for sound, focusing on the most exciting moments and the best teams on the journey to Santa Clara for SUPER BOWL 50. Original orchestral music is once again used in the production of the show. ROAD TO THE SUPER BOWL debuted following the 1969 season.
1 p.m. ET – PHIL SIMMS’ ALL-IRON TEAM: SUPER BOWL EDITION (CTV)
In this true football lovers’ show, CBS Sports’ lead NFL analyst and former N.Y. Giants Super Bowl XXI MVP Phil Simms takes a look back at the evolution of the Super Bowl over the last 50 years, highlighting a player or coach from each decade that represents what the SUPER BOWL was about at that time. Those highlighted include: Minnesota Vikings legendary Hall of Fame head coach Bud Grant (‘70s), Chicago Bears Hall of Famer Mike Singletary (‘80s), Hall of Famer Deion Sanders (’90s), Drew Bledsoe, talking about the Patriots teams of the 2000s, as well as others. In addition, the show features legendary broadcaster Dick Enberg, who called eight Super Bowls, including the first one where Simms worked as an analyst in 1996. Enberg talks about his memories as a broadcaster, including being involved with Super Bowl I in Los Angeles.
2 p.m. ET – THE SUPER BOWL TODAY (CTV)
In the hours leading up to the game, CBS Sports surrounds SUPER BOWL 50 with live reports from the team hotels and the stadium, in-depth features and interviews with players and coaches from the Panthers and Broncos, and X’s and O’s analysis from its roster of expert commentators. CBS Sports’ pre-game show broadcast team features host James Brown, analysts Boomer Esiason, Bill Cowher, Tony Gonzalez and Bart Scott, along with Ian Eagle, Greg Gumbel, Trent Green and Amy Trask, NFL Insider Jason La Canfora, as well as reporters Wolfson, Washburn and Allie LaForce, and Contributor Jim Rome.
6 p.m. ET – SUPER BOWL 50 (CTV)
The Carolina Panthers and the Denver Broncos battle for the NFL’s ultimate prize at SUPER BOWL 50, the biggest television event in Canada and the most-watched sporting spectacle in North America. CTV’s SUPER BOWL 50 coverage features CBS Sports’ broadcast team of Jim Nantz (play-by-play) and Phil Simms (analyst) calling the big game from Levi’s Stadium in Santa Clara, Cali. Nantz and Simms are joined by Tracy Wolfson and Evan Washburn, who will serve as sideline reporters, as well as NFL Officiating Expert Mike Carey. Coldplay performs during the Pepsi Super Bowl 50 Halftime Show alongside global superstar Beyoncé.
10 p.m. ET (approximately) – DC’s LEGENDS OF TOMORROW (CTV)
CTV’s new hit series lands the coveted post-SUPER BOWL timeslot, with comprehensive post-game coverage continuing on TSN.
10 p.m. ET – SPORTSCENTRE (TSN)
SPORTSCENTRE airs live from Levi’s Stadium immediately after SUPER BOWL 50, featuring analysis and post-game reaction from the panel of Duthie, Schultz, Palmer, Idonije, along with Lalji reporting from field level.
11:30 p.m. ET – NFL PRIMETIME (TSN)
Host Trey Wingo and NFL analysts Tim Hasselbeck and Merril Hoge break down the biggest moments from SUPER BOWL 50.
11:35 p.m. ET – THE LATE LATE SHOW with JAMES CORDEN (CTV Two)
A special post-SUPER BOWL broadcast of THE LATE LATE SHOW with JAMES CORDEN featuring guests Zac Efron, Anna Kendrick, Adam DeVine, as well as legendary musician Elton John joining Corden for an installment of his signature Carpool Karaoke series
TSN Radio’s Super Bowl Radio Network
Following a new multi-year radio rights partnership announced in September 2015 that made TSN Radio and Bell Media Radio the new over-the-air radio home of the NFL in Canada, TSN Radio today unveiled a network of 15 stations that will combine to deliver extensive cross-country radio coverage of SUPER BOWL 50.
The Super Bowl Radio Network delivers live coverage of SUPER BOWL 50 on Sunday, Feb. 7, with live pre-game coverage beginning at 4 p.m. ET and game action kicking off at 6 p.m. ET.
The following radio stations, listed in order from West to East, will broadcast live coverage of SUPER BOWL 50:
TSN Digital
TSN Digital platforms – including TSN.ca and the TSN GO app – have SUPER BOWL 50 covered from every angle, featuring the following highlights:
CTV/TSN’s SUPER BOWL 50 Programming at a Glance
Saturday Programming
Sunday Programming:
How to Tune In:
Source: Numeris
Audiences prior to August 31, 2009 are based on BBM Nielsen Media Research Mark II meters. CTV electronic audience databases incorporate data beginning in 1994.
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