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CTV’s THE AMAZING RACE CANADA Welcomes Season 9 Partners and Grand Prize Sponsors - Bell Media

CTV’s THE AMAZING RACE CANADA Welcomes Season 9 Partners and Grand Prize Sponsors

– Chevrolet, the longest-running sponsor of Canada’s most-watched summer series, returns for the ninth consecutive season – – Returning partners Expedia®, Desjardins Group, and GURU Organic Energy are back, alongside new partners Samsung and Staples – – The winning team of THE AMAZING RACE CANADA will receive two all-new 2023 Chevrolet Colorado ZR2 vehicles, an epic, round-the-world trip-of-a-lifetime for two courtesy of GURU Organic Energy, and a $250,000 cash prize from Samsung – – Bonus contest includes the chance for viewers to win the all-new 2024 Chevrolet Trax – – Exciting GURU contest gives THE AMAZING RACE CANADA viewers a chance to win big –

Tags: @CTV_PR, @CTV, @TheLede_ca, @AmazingRaceCDA

TORONTO (June 12, 2023) – As CTV’s original summer mega-hit THE AMAZING RACE CANADA takes its mark to race into Season 9 this summer, the network today announced brand partners on board for the upcoming season. Broadcast details, and information on this year’s THE AMAZING RACE CANADA competing teams, are set to be announced in the coming weeks.

Extending its longstanding partnership with THE AMAZING RACE CANADA, Chevrolet returns for the ninth consecutive season. Joining Chevrolet are returning partners Expedia®, Desjardins Group, and GURU Organic Energy, alongside new partners Samsung and Staples. The majority of brands are featured via in-show integrations and across THE AMAZING RACE CANADA’s official social media platforms with custom social strategies.

As part of Chevrolet’s expansive partnership, the grand prize includes two all-new 2023 Chevrolet Colorado ZR2s. The winning team also receives an epic, trip-of-a-lifetime for two around the world courtesy of GURU Organic Energy, a $250,000 cash prize from Samsung, and the coveted title of THE AMAZING RACE CANADA.

Back for Season 9 is #TheChevroletRace quiz and contest, allowing fans to put their #AmazingRaceCanada knowledge to the test by answering a question weekly. Every correct answer earns a chance for one lucky viewer to take home the all-new 2024 Chevrolet Trax.

Expedia® returns to THE AMAZING RACE CANADA for its third consecutive season with custom in-show integrations, and exciting travel prizing for racers on each leg of the Race.

Desjardins Group returns to THE AMAZING RACE CANADA for its second year with a custom in-show execution, as well as the return of The Amazing Small Business Tour. Launched last year, the three part “tour” series celebrates Canadian small businesses and the communities they serve, with host Jon Montgomery highlighting recipients of Desjardins GoodSpark Grants, a program that shows big love for small businesses across Canada, awarding 150 entrepreneurs with a $20,000 grant.

THE AMAZING RACE CANADA also welcomes back GURU Organic Energy for its second year of partnership, providing part of the grand prize with a once-in-a-lifetime trip for two around the world, a custom challenge, and the opportunity for viewers to get in on the action with a contest for a chance to win an unforgettable trip anywhere in the world, valued up to $10,000.

New to THE AMAZING RACE CANADA this season, Samsung is contributing the $250,000 grand prize for the winning team. In addition, Samsung will showcase its newest innovations – the Galaxy S23 Ultra, Galaxy Z Flip4, Galaxy Z Fold4, and Galaxy Watch5 – in a variety of real-life scenes and experiences throughout the show.

As Canada’s trusted leader providing working and learning solutions for businesses and consumers, Staples makes its debut as a sponsor of THE AMAZING RACE CANADA this year with a custom integration highlighting its newest offering of wireless, internet and TV services through its partnership with Bell, Virgin Plus and Lucky.

“Audiences are eagerly awaiting the return of summer’s mega-hit series, THE AMAZING RACE CANADA, and we’re delighted to provide premium partnership opportunities for our returning and new partners,” said Perry MacDonald, Vice-President, Advertising Sales & Partnerships, Bell Media. “With our unique and seamless in-show integrations and activations, auxiliary content opportunities driving brand exposure across digital and social, along with exciting viewer contesting opportunities, Season 9 promises an amazing adventure for advertisers and viewers alike.”

Bell Media Brand Partnerships continues to work with partners to create innovative, engaging content across all broadcast, digital, and social platforms. Season 9 kicks off with new teams and challenges, keeping Canadians on the edge of their seats. THE AMAZING RACE CANADA is produced by Insight Productions Ltd. (a Boat Rocker Company), and hosted by Jon Montgomery.

Season 8 of THE AMAZING RACE CANADA was the top summer program and top Canadian program for the full 2021-22 broadcast year, with a season average of 1.6 million viewers. THE AMAZING RACE CANADA closed out its eighth consecutive year as Canada’s most-watched summer series among Adults 25-54.

About Chevrolet Canada Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, available in 80 countries. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heartbeat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.ca. About Expedia Expedia® is one of the world's leading full-service travel brands, with a mission of helping travellers get the most out of every trip they take by providing everything they need all in one place, ensuring they are getting the most out of every trip they take, and above all else, feel supported every step of the way. Our commitment to insights matched with our unprecedented scale allows us to understand our travellers better than anyone else, delivering exactly what they need, when they need it. Our personalized experiences backed by incredible technology enable us to deliver the widest selection of product offerings across accommodations, transportation, activities and experiences, helping you get the most out of your journey. Visit us at www.expedia.ca or download the Expedia app. About Desjardins Group Desjardins Group is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world, with assets of $407.1 billion. It was named one of the World’s Top Female-Friendly Companies by Forbes magazine. To meet the diverse needs of its members and clients, Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms, and subsidiaries across Canada. Ranked among the world's strongest banks according to The Banker magazine, Desjardins has some of the highest capital ratios and credit ratings in the industry. About GURU GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company launched in 1999, when it pioneered the world’s first natural, plant-based energy drink. The Company markets organic energy drinks in Canada and the United States through an estimated distribution network of over 25,000 points of sale, and through guruenergy.com and Amazon. GURU has built an inspiring brand with a clean list of organic plant-based ingredients. Its drinks offer consumers good energy that never comes at the expense of their health. The Company is committed to achieving its mission of cleaning the energy drink industry in Canada and the United States. For more information, go to www.guruenergy.com or follow us @guruenergydrink on Instagram and @guruenergy on Facebook. About Samsung Electronics Canada Inc. Samsung Electronics Canada inspires Canadians to reach their full potential through a transformative ecosystem of products and services that deliver innovation and distinct design to every aspect of their connected lives. The company is redefining the worlds of TVs, smartphones, and wearable devices, tablets and digital appliances. In 2022, Samsung was ranked as one of Canada's "Most Reputable Companies" by Léger, named one of Canada’s Top 100 Employers and placed first on Forbes’ 'The World's Best Employers' list. Dedicated to helping make a difference in the lives of Canadians, Samsung's award-winning corporate giving initiatives support public education and health-related issues in communities across the country. To discover more, please visit: www.samsung.com/ca. About Staples Canada Staples Canada is The Working and Learning Company. The privately-owned company is committed to being a dynamic, inspiring partner to customers who visit its 300+ locations and staples.ca. The company has two brands which support business customers: Staples Preferred for small businesses and entrepreneurs, and Staples Professional for medium to large-sized enterprises, as well as seven Staples Studio co-working facilities across Canada. Through Solutionshop, Canadians can access a variety of pack and ship options, as well as a broad suite of business services. Staples is a proud partner of MAP through its Even the Odds campaign, which aims to tackle inequities in communities across Canada and helps make a future that's fair for everyone. Visit staples.ca for more information or engage with us at @StaplesCanada on Facebook, Twitter, Instagram, LinkedIn or TikTok. About CTV CTV is Canada’s #1 television brand. CTV provides unparalleled entertainment programming across two broadcast television networks; a powerful suite of specialty channels including CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, and CTV Sci-Fi Channel; and digital channels CTV Throwback and CTV Movies, streaming on demand from CTV.ca and the CTV app. CTV has been Canada’s most-watched television network for the past 21 years in a row and features a wide range of sports and information programming, including CTV News, Canada’s highest-rated national and local newscasts. CTV’s parent company is Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and out-of-home advertising.  Source: Numeris: THE AMAZING RACE CANADA Season 8: July 4, 2022 – Sept. 25, 2022; Broadcast Year 2021-22 (Aug. 30, 2021-Aug. 28, 2022).  Ranking based on commercial stations only.

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CTV – CTV2

Publicist, CTV Networks

Natalie Cole

Manager

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