TORONTO (September 23, 2016) – Jeep Canada and Bell Media have partnered again to bring Canadians an all-new digital web series following the inspiring journey of three men as they train for a world-first expedition – scaling two unclimbed peaks in Nepal.
An evolution of last year’s successful "Life is Calling" partnership, this all-new, exclusive series entitled, UNCLIMBED: REACHING THE SUMMIT, follows Canadian mountaineer Gabriel Filippi, adventure filmmaker Elia Saikaly and Nepalese mountain guide and climbing partner, Pasang Kaji Sherpa (PK) as they set out to be the first people to scale two Himalayan peaks only recently opened by the Nepalese government.
The athletes training journeys are enhanced by Jeep Cherokee, Grand Cherokee, Renegade, and iconic Wrangler with their cargo versatility, superior on- and off-road capability, advanced technology, and multitude of comfort features. Transporting Filippi and Saikaly to training destinations in Ottawa, the foothills of Québec, the Canadian Rockies in B.C., and a mountain range in the Peruvian Andes, Jeep brand vehicles play a vital role in this up-close and beautifully cinematic account of the intense training required to prepare for the climb of their lives. The duo’s strength, perseverance, and capability, mirror traits synonymous with the Jeep brand, making this partnership a natural fit.
“Jeep is excited to partner with Bell Media to support Gabriel and Elia on their training adventure, and helping to give Canadians a first-hand view of their dedication and determination surrounding this world-first expedition,” said Erica Sartori, Head of Jeep Brand Marketing. “The rigorous training, meticulous detail, and sharp reflexes on display throughout UNCLIMBED: REACHING THE SUMMIT are perfect metaphors for the quality, design, and capability that form the foundation of the legendary Jeep brand.”
A unique brand partnership, the first episode of UNCLIMBED: REACHING THE SUMMIT is now streaming, at jeep.ca/lifeiscalling or jeep.ca/lavievousappelle with new episodes added weekly through October 31, 2016. There, Canadians can also enter for a chance to win a 2017 Jeep Cherokee 75th Anniversary edition as well as great weekly prizes.
Broadcast and digital promotions for UNCLIMBED: REACHING THE SUMMIT will run in English and French language markets across Bell Media television and digital properties and on Jeep Canada’s social platforms (Facebook -@JeepCanada, Instagram - jeepca). These platforms will also run weekly episodic teaser spots introducing the series and celebrating the Jeep brand’s 75th anniversary.
The expedition is currently under way in Nepal.
More about the characters in UNCLIMBED: REACHING THE SUMMIT:
With over 20 Himalayan expeditions under his belt, including five on Mt. Everest, Filippi is the only Québecer and second Canadian to summit Everest from both the North and South sides. He’s climbed six of the seven summits, led a heart transplant recipient to the summit of Mt. Blanc, and climbed numerous technical peaks in South America. When not leading expeditions to the world’s tallest peaks, Filippi shares his stories as an inspirational speaker to help others find success. Find out more about Filippi at www.gabrielfilippi.com.
After his mentor’s tragic passing on Mt. Everest, Saikaly, who had never climbed a mountain or even slept in a tent, decided to retrace his footsteps up the world’s tallest mountain. It was a decision that changed his life. He is now an award-winning, high-altitude filmmaker, philanthropist, inspirational speaker and global adventurer. Saikaly has been to the top of Mt. Everest twice, participated in eight Himalayan climbs, and has scaled five of the world’s seven summits. Find out more about Saikaly at http://eliasaikaly.com/.
Pasang Kaji Sherpa– or PK – is a freelance Nepalese mountain guide, camera assistant and sought-after expert for high-altitude filmmaking expeditions. PK has reached the summit of Everest three times, runs his own climbing shop and restaurant, and holds the highest level of guiding certification through the Nepal National Mountain Guide Association – an accomplishment that took over a decade to achieve. Not only does he have elite mountaineering skills, he’s also a businessman, entrepreneur and father. Find out more about PK at www.pksherpa.com.
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