TORONTO (September 16, 2015) – With the 2014/15 broadcast year now in the rearview mirror, final data from Numeris confirms Discovery is #1 in viewership among Canadian entertainment specialty channels – both in primetime and for the full broadcast day - in the key Adults 25-54 demo. The final data also confirms the network maintained its #1 position in primetime with total viewers and in the key Adults 25-54 and Adults 18-49 demos. This latest data further affirms Discovery’s overall market leadership following last month’s announcement of a record year of growth for Discovery’s suite of digital networks in 2015/16.
“Uniquely positioned in the market, Discovery provides a diverse slate of factual content across all of our properties, making us stand out in a very competitive Canadian specialty television market,” said Ken MacDonald, Vice-President, Programming, Discovery. “We’re moving full steam ahead on an incredible fall season chock-full of Canadian exclusives, including the upcoming premiere of CANADA’S WORST DRIVER on October 26.”
Anchored by a rich and robust lineup of Canadian programs, Discovery and its suite of channels are in full swing with the new 2015/16 broadcast season:
SOCIAL MEDIA LINKS:
Discovery Canada on Facebook: Facebook.com/DiscoveryCanada
Discovery Canada on Twitter: Twitter.com/DiscoveryCanada
Discovery Canada on Instagram: Instagram.com/DiscoveryCanada
Source: Numeris (BBM Canada). Sept. 1, 2014-Aug. 30, 2015.
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