The findings from the spring 2017 Numeris PPM surveys were released today, and once again prove that Bell Media remains a key partner for local and national advertisers, with its Montréal stations reaching 75% of the city’s population.¹ Each week, more than 4.2 million listeners tune into ÉNERGIE Montréal 94.3, 107.3 Rouge fm, Virgin Radio 96, CHOM 97.7, CJAD 800 and TSN Radio 690.² In addition, Bell Media’s six Montréal stations also target diverse and complementary audiences, letting advertisers effectively reach a range of consumer profiles.
 

Montréal’s English-language market

Through Virgin Radio 96, CHOM 97.7, CJAD 800 and TSN Radio 690, Bell Media controls a combined total of 75.4 commercial shares among adults aged 25–54 this spring (+5%), securing its place as the top radio broadcaster in Montréal’s English-language market.³

With a grand total of 2,118,000 listeners, Virgin Radio 96 continues to lead the city’s English?language stations in terms of reach.² Virgin Radio 96 controls 27.2 commercial shares among Montréal’s 18–54 demographic, making it the most popular station in the English-language market.³ This growth was most noticeable among women aged 25-54, with the station’s market shares in that segment up 17%.³ FREEWAY AND NATHASHA IN THE MORNING is the most listened to morning show among English music stations by this target demographic.⁴ The evening drive show with Mark Bergman holds onto its top spot among adults aged 25–54 this spring.⁴ 

CHOM 97.7 remains the most popular station within its target segment, namely men aged 25–54, with 34.3 commercial shares in Montréal’s English-language market, up an impressive 28% from last winter!³ All CHOM 97.7 programs, across all time slots, 7 days a week, rank first with men aged 25–54.⁴ MORNINGS ROCK with Terry DiMonte controls 26 commercial shares among men aged 25-54.⁴ Overall, CHOM 97.7 reaches a total of 1,599,000 listeners² and controls 22.4 commercial shares among adults 25–54 years of age, up 9% from last winter.³

Meanwhile, CJAD 800 remains the top station for all audiences ages 2 and up, with 35.4 commercial shares, and among women aged 25-54.³ CJAD 800 airs 8 of the 10 most popular programs in Montréal’s English-language market (T2+),⁵ including those hosted by Andrew Carter, Leslie Roberts and Aaron Rand, which dominate the morning drive, morning and evening drive slots, respectively.⁴ Moreover, The station boasts a total of 386,000 listeners this spring,² and controls 21.7 commercial shares among listeners aged 25–54.³

Sports station TSN Radio 690 holds 8.7 shares among men aged 25-54, the target segment of the station.³ The official English-language radio broadcaster of the Montréal Canadiens, Alouettes and Impact grew its market share by 19% among men aged 25–54.³ THE MORNING SHOW with Conor McKenna, Shaun Starr and Rick Moffat controls 8 commercial shares among men aged 25-54 and MELNICK IN THE AFTERNOON with Mitch Melnick remains one of the most listened shows of the station (11 commercial shares among men aged 25-54), including the segment with Pierre McGuire.⁴

Montréal’s French-language market

ÉNERGIE Montréal 94.3 boasts a total of 1,675,000 listeners this spring,² as well as 12.1 commercial shares among adults aged 25–54 in the city’s French-language market.³ ÉRIC ET LES FANTASTIQUES, hosted by Éric Salvail and his many contributors, continues to lead its time slot in Montréal among women aged 25–54.⁴ Broadcast throughout the ÉNERGIE network from 4 to 6 p.m. Monday through Friday, it reaches a total of 948,000 listeners, securing its status as Québec’s most popular evening drive program.⁶

Lastly, 107.3 Rouge fm has 1,723,000 listeners² and 12.4 commercial shares among adults aged 25–54 in Montréal’s French-language market.³ The station’s market share among adults aged 25–54 is up 31% during business hours Monday through Friday.⁴

Bell Media’s 105 radio stations nationwide can be accessed through the iHeartRadio app, a free streaming service that also offers over 200 specialty music channels and musical performances. To date, iHeartRadio has been downloaded more than 1 million times across Canada, making it the world’s biggest music platform!

The spring 2017 Numeris surveys were conducted from February 27 to May 28, 2017.

Sources:

Numeris, Spring 2017 (Feb. 27 to May 28, 2017) / Winter 2017 (Nov. 28, 2016 to Feb. 26, 2017)

1. T2+, Mo-Su, 2a-2a, Bell Media Radio (CKMF, CITE, CJFM, CHOM, CJAD, CKGM), Montréal total, weekly reach%
2. T2+, Mo-Su, 2a-2a, all Bell Media Radio stations combined or individual station, as the case may be (CKMF, CITE, CJFM, CHOM, CJAD, CKGM), total scope, weekly reach.
3. T2+ / A25-54 / M25-54 / W25-54 / A18-49 / A35-44, Mo-Su, 2a-2a, CKMF, CITE, CJFM, CHOM, CJAD, CKGM, Montréal Franco/ Montréal Anglo, commercial market share (based on total listening time of the market’s commercial stations).
4. A25-54 / W25-54 / M25-54 / T2+, featured program’s time slot, CKMF/ CITE/ CJFM/ CHOM/ CJAD, Montréal Franco, ratings share
5. T2+, Montréal Anglo, Top programs (AMM)
6. A25-54/A18-49/W25-54, M-F 4-6 p.m., total scope, ÉNERGIE station network’s total reach