MONTRÉAL (June 6, 2018) – Numeris released its spring 2018 PPM survey results today, revealing Bell Media reaches a total of over 4.1 million listeners each week via its six Montréal stations¹.Thanks to these excellent results, Bell Media is once again in a position to offer advertisers a varied and complementary offering, to help them reach consumers with different profiles in both French and English Montréal.

Bell Media Remains #1 in English Montréal²

With stations 95.9 Virgin Radio, CHOM 97 7, CJAD 800 and TSN Radio 690, Bell Media remained the #1 radio broadcaster this spring in English Montréal, with a combined commercial market share of 70% among adults 25-54².

95.9 Virgin Radio drew 2,083,000 listeners¹, making it the top English-language station in terms of reach. In addition, with a commercial market share of 28% among women aged 25-54², the station posts its best results in almost two years²! CHOM 97 7 holds on to the top spot among its target group, men 25-54, with a commercial market share of 32%². As for CJAD 800, the station remains the preferred choice among all listeners aged 2+, with a commercial market share of 40%², its best performance of the last 10 years! The shows hosted by Andrew Carter, Leslie Roberts, and Aaron Rand are #1 in their respective timeslots: morning drive, late morning, and afternoon drive⁷. Finally, the sports station TSN Radio 690 scores 4.6 commercial shares among its target audience of men 25-54².

107.3 Rouge: Market Share Up 41% Among Women 25-54²

The new 107.3 Rouge registered a solid commercial market share increase of 41% among women 25-54 vs. spring 2017, reaching 21 commercial shares². The boost among women 25-54 is particularly noticeable during weekday working hours (+45 %)³ and during the afternoon drive show LE RETOUR DES FANTASTIQUES for which commercial shares almost doubled (+80 %) in one year⁴! The station also made significant gains with adults 25-54 (+37%) and 18-34 (+89%)². As announced earlier this week, Véronique Cloutier will host VÉRONIQUE ET LES FANTASTIQUES, from Monday to Thursday, from 4 p.m. to 6 p.m., starting August 27.

ÉNERGIE 94.3: Market Share Jumps 37% Among Men 25-54²

Compared to last spring, the new ÉNERGIE 94.3 has seen a market share increase of 37% among men 25-54, reaching 16%². Among this target group, the surge was particularly noticeable weekdays from 10 a.m. to 4 p.m., up 57 %⁵. The afternoon drive show ÇA RENTRE AU POSTE registered a commercial market share increase of 13% compared to last spring⁶ among men 25-54.

These results confirms beyond any doubt the power of attraction and successful August 2017 repositioning of radio stations 107.3 Rouge and ÉNERGIE 94.3. Compared to the same period last year, both stations registered significant growth among their respective target groups, women 25-54 and men 25-54, which represents their best performances of the last nine commercial surveys².

Please note that the spring 2018 Numeris PPM survey covers the period of February 26 to May 27, 2018.

Sources:

Numeris (PPM), Spring-18 (13-wk) / Spring-17 (13-wk)

Other surveys used for « best performance »: all commercial 13-wk surveys (excluding summer book) since 2008 (PPM methodology)

1. T2+, Mon-Sun, 2am-2am, all Bell Media radio stations combined or individual station, as the case may be (CKMF, CITE, CJFM, CHOM, CJAD, CKGM), full coverage, weekly reach
2. A25-54, W25-54, M25-54, A18-34, T2+, Mon-Sun, 2am-2am, CKMF, CITE, CJFM, CHOM, CJAD, CKGM, French/English Montréal, commercial shares (based on all listening hours among the market’s commercial stations)
3. W25-54, Mon-Fri, 8:30 a.m.-4 p.m., CITE, French Montréal, commercial shares (based on all listening hours among the market’s commercial stations)
4. W25-54, Mon-Thurs, 4-6 p.m., CITE, French Montréal, French Montréal, commercial shares (based on all listening hours among the market’s commercial stations)
5. M25-54, Mon-Fri, 10 a.m.-4 p.m., CKMF, French Montréal, commercial shares (based on all listening hours among the market’s commercial stations)
6. M25-54, Mon-Fri, 4-6 p.m., CKMF, French Montréal, commercial shares (based on all listening hours among the market’s commercial stations)
7. T2+, Mon-Fri 5:30a-9a, 9a-Noon, 4p-7p, CJAD, English Montréal, market share