TORONTO (May 14, 2020) – To celebrate THE MARILYN DENIS SHOW’s milestone 10th season, the show is collaborating with Pinterest, the visual discovery engine, on its first-ever Canadian broadcast partnership. Beginning with tomorrow’s show (Friday, May 15 at 10 a.m. ET on CTV), THE MARILYN DENIS SHOW will feature its new show-branded Pinterest profile, including regular updates and curated boards relating to in-show and digital content. The new partnership also includes four integrated in-show segments that will direct viewers to THE MARILYN DENIS SHOW’s Pinterest profile for inspiration and information.
Also tomorrow, THE MARILYN DENIS SHOW will unveil its first integrated segment with Pinterest. The theme is Upcycling Fashion, where stylist Alexis Honce will share some DIYs with Marilyn that feature items most people would have in their closets. Inspired from Pinterest 100: The top trends to inspire and try in 2020, Honce will motivate and educate viewers on how to update those pieces to make them feel new again. During the segment, THE MARILYN DENIS SHOW’s Pinterest profile will be highlighted as a destination to find inspiration for all areas of life.
“THE MARILYN DENIS SHOW is one of the most-trusted sources in Canadian lifestyle programing, and we’re thrilled to be working with Pinterest as their first Canadian broadcast partner,” said Justin Stockman, Vice-President, Brand Partnerships and Client Strategy. “Finding unique partnerships that provide new ways for viewers to experience our content creates opportunities for our partners, and today’s announcement opens the door for brands to work with THE MARILYN DENIS SHOW on the Pinterest platform for new and innovative custom-branded content opportunities.”
Pinterest is a visual discovery app that more than 367 million people use each month around the world to find ideas for their life including recipes, DIY, travel, beauty, home decor, and more. People use Pinterest to find ideas across life’s moments big and small, from what to cook for dinner, what to wear, and how to style their look. Since people use Pinterest to plan, data about the ideas users are searching for on the platform provide a snapshot of emerging trends and suggests broader shifts in personal interests. Each of the four in-show segments on THE MARILYN DENIS SHOW will bring to life an example of these trends on Pinterest.
The partnership also includes weekly broadcast promotion of the show’s Pinterest profile on THE MARILYN DENIS SHOW. Marilyn.ca and the show’s massively popular social media handles will also promote the new Pinterest profile. Brand partnership opportunities are available that combine broadcast and social media to create custom and seamless multi-channel integrations that will inspire users to discover new ideas across brand verticals.
The multiple Canadian Screen Award-winning series, THE MARILYN DENIS SHOW is a national daily lifestyle and entertainment talk show, featuring celebrity guests along with health, food, home, and fashion experts. THE MARILYN DENIS SHOW airs weekdays at 10 a.m. ET on CTV and on demand at Marilyn.ca and the CTV App. THE MARILYN DENIS SHOW also airs in the Middle East and Sub-Saharan Africa through international distribution.
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