TORONTO (November 22, 2016) – CTV’s YOUR MORNING and Sunwing announced today an exciting new content partnership showcasing the island of Jamaica and one of its newest resorts. Supported by on-location segments and an exclusive contest, the partnership gives YOUR MORNING viewers the opportunity to win a vacation for two to beautiful Jamaica and experience Montego Bay’s brand new resort, Royalton Blue Waters, which opened earlier this month. The contest began yesterday and runs until Sunday, Dec. 4.

YOUR MORNING, in collaboration with Sunwing and Jamaica Tourist Board, will visit some of the island’s most captivating locations and experience its inimitable culture firsthand. Late Morning Anchor Melissa Grelo will venture into the mountains to visit the Bob Marley Mausoleum at Nine Mile Village, learn how Jerk chicken is made at Scotchies restaurant, ride horses, and much more.

Grelo will be based at the brand new Royalton Blue Waters resort, where she will host a variety of YOUR MORNING segments as she tours the property – from taking a trip down the lazy river, to relaxing in the spa, to enjoying breakfast in her “Swim Out Suite”, served by her own butler. These excursion segments will run all week.

“We are extremely excited to partner with YOUR MORNING and bring viewers of Canada’s newest morning show an opportunity to experience the difference of a Sunwing Jamaican vacation unlike any other,” said Jacqueline Grossman, Senior Marketing Director, Sunwing.

“We’re thrilled to have teamed up with Sunwing for YOUR MORNING’s first-ever travel partnership,” said Laird White, Director, Brand Partnerships. “Along with offering an incredible contest opportunity, this is the first time YOUR MORNING features tropical on-location segments, giving our viewers some great ideas to plan their winter-breaks and visit Jamaica.”

In addition to the on-air TV segments, the campaign includes contest promotion via in-show billboards, on digital platforms including on YOUR MORNING.ca, and on YOUR MORNING’s social media accounts. The campaign integration was negotiated by VMC Media.

The contest winner will enjoy a seven-night all-inclusive vacation for two at Royalton Blue Waters. Located on the coveted golden sands of Montego Bay, the extensive resort’s features include a lazy river, splash park, tennis courts, gym, and spa. Guests can also take advantage of complimentary land and water sports, and daily kids and teen clubs along with full exchange privileges with neighbouring Royalton White Sands, giving them access to 11 restaurants in total.

YOUR MORNING airs weekday mornings from 6-9 a.m. on CTV (Ontario, Québec, and Eastern Canada) and CTV GO as part of CTV’s leading original daytime lineup, and nationally on CTV News Channel.