TORONTO (February 10, 2017) – CTV’s YOUR MORNING and Sunwing announced today an exciting content partnership showcasing Orlando and its various family friendly attractions, offering one lucky family of four the chance to win the trip of a lifetime. The contest began Feb. 6 and runs until Feb. 19.

In collaboration with Sunwing and Visit Orlando, YOUR MORNING’s Melissa Grelo will take viewers on a tour of beautiful downtown Orlando and its world-class attractions. Grelo will take to the water with an airboat ride at Wild Florida, receive tips to perfect her swing from a pro at Tranquilo Golf Club, enjoy a shopping spree at The Mall at Millenia, jet ski and relax on the sandy lakefront beach at Buena Vista Watersports, and much more.

“Being able to share the magic of Orlando with our customers in this way is an extremely valuable opportunity for us,” said Jacqueline Grossman, Senior Marketing Director for Sunwing. “We were extremely pleased with the viewer reaction to our first content partnership with YOUR MORNING before the holidays and are delighted to be able to bring Canadians some more sunshine to start their day off right; especially now during one of the coldest months of the year.”

“We’re excited to partner once again with Sunwing, this time offering viewers a glimpse of one of the most popular family travel destinations in North America,” said Laird White, Director, Brand Partnerships, Bell Media. “With March Break approaching, the collaboration provides families with plenty of great vacation ideas via on-location YOUR MORNING segments, and of course, the chance to win a seven day trip to Orlando.”

In addition to the on-air TV segments, the campaign includes contest promotion via in-show billboards, on digital platforms including on YOUR MORNING.ca, and on YOUR MORNING’s social media accounts. The campaign integration was negotiated by VMC Media.

The contest winner will enjoy an exciting week-long vacation for a family of four to Orlando, Florida, including round trip economy airfare on Sunwing Airlines, worth $3,040 CAD based on Toronto departure.

YOUR MORNING airs weekday mornings from 6-9 a.m. ET on CTV (Ontario, Québec, and Eastern Canada) and CTV GO as part of CTV’s leading original daytime lineup, and nationally on CTV News Channel.